Content Marketing Internship Course

Saksham Digital Creations is expanding its digital training and internship course portfolio with a new offering — the Content Marketing Internship Course.
This course is designed for individuals who want to build a career in content writing, SEO, blogging, and digital brand building, and who enjoy contributing creatively to the world of marketing.

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📘 Course Duration & Structure

• Duration: 3 Months (12 Weeks)

• Training Mode: Online live classes and remote internship

• Language: Hindi & English

• Internship Opportunity: Students scoring 75% or above in the final exam will receive a 3-month remote unpaid internship

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📚 Course Modules

🔹 Module 1: Introduction to Content Marketing

• What is content marketing and why it matters

• Traditional marketing vs digital content marketing

• Content marketing funnel: Awareness → Engagement → Conversion

• Content planning cycle: research, creation, distribution, and analysis

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🔹 Module 2: Content Strategy Development

• Identifying target audiences (buyer persona creation)

• Keyword research and content calendar creation

• Content auditing and gap analysis

• Platform-wise strategy (Blogs, Instagram, YouTube, LinkedIn)

• Defining brand tone of voice and language

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🔹 Module 3: Types of Content & Their Use

• Blog writing and article development

• Social media posts and caption writing

• Video scripting and short-form content

• Email marketing and newsletter content

• eBooks, case studies, and whitepapers

• Planning infographics and visual content

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🔹 Module 4: Content Optimization & SEO

• Basics of on-page and off-page SEO

• Writing effective headlines and meta descriptions

• Keyword placement and content structuring

• Internal linking and improving readability scores

• Tools: Google Keyword Planner, SEMrush, Yoast SEO

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🔹 Module 5: Content Writing Skills

• Difference between copywriting and content writing

• Creating click-worthy and conversion-focused headlines

• Storytelling and emotional marketing techniques

• Grammar, tone, and readability improvement tools

• Using AI tools (ChatGPT, Jasper, Writesonic) to enhance content quality

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🔹 Module 6: Content Distribution & Promotion

• Social media sharing strategies

• Driving traffic through email marketing

• Influencer collaboration and brand partnerships

• Hashtag research and targeting

• Content optimization for paid campaigns

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🔹 Module 7: Content Analytics & Reporting

• Data tracking using Google Analytics and Search Console

• Evaluating content performance (CTR, dwell time, shares)

• Measuring ROI and conversion rates

• Reporting and presentation creation

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🔹 Module 8: Practical Projects & Final Assignment

• 3 live client projects (Blog, Social Media & Email Campaigns)

• Creating a complete content strategy document

• Writing an SEO-friendly blog (1000+ words)

• Building a professional content portfolio

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⏱ Course Access

• Live sessions for 3 months

• Recorded video access for 1 year

🎓 Certificate: Provided after course completion and exam clearance

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📝 Exam & Internship Criteria

• Online exam of 100 marks at course completion

• Evaluation parameters:

  • Content Strategy – 25%

  • Writing Quality – 25%

  • SEO Implementation – 25%

  • Analytics & Reporting – 25%

• Students scoring 75% or above will receive a 3-month remote unpaid internship

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🛠 Internship Responsibilities

• Writing and updating blog and website content

• Scheduling social media content

• Creating SEO-optimized content

• Learning live publishing on Google Docs and WordPress

• Preparing traffic and performance reports

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🎁 Internship Benefits

✔ Practical Experience

• Work on live websites and real client projects

• Understand digital agency workflows

✔ Portfolio Development

• Portfolio with 15+ published articles

• Stronger LinkedIn and job portal profiles

✔ Certification & Recommendation

• Internship completion certificate

• Performance-based recommendation letter

• Possible placement opportunities for top performers

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🚀 Career Opportunities After the Course

*Earnings depend on experience and client base

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🎯 Eligibility & Requirements

• 12th pass students or graduates

• Basic English writing skills

• Laptop/PC with internet access

• Interest in research and creative writing